How Leila Janah Built Samasource: A Business Case Study
Founded a company to fight poverty by providing digital work to people in developing countries.
How Steve Jobs Built Apple: A Business Case Study
Returned to a company 90 days from bankruptcy and made it the most valuable in
From Concept to Market Leader: The Spotify Story
Created a legal, accessible streaming platform, changing how the world consumes music.
From Concept to Market Leader: The Ford Motor Company Story
Pioneered the moving assembly line, making cars affordable for the average American.
Larry Ellison’s Success with Oracle
A college dropout who built a database giant by relentless competing and acquiring.
Hamdi Ulukaya’s Success with Chobani
Bought a defunct yogurt factory and turned it into America's top Greek yogurt, hiring refugees.
Les Wexner’s Success with L Brands (Victoria’s Secret)
Built a global lingerie and beauty empire, defining a genre of marketing.
How Kevin Plank Built Under Armour
Started with a superior T-shirt, building a brand to rival Nike and Adidas.
How Muhammad Yunus Built Grameen Bank
Nobel winner who pioneered microfinance and microcredit, lifting millions from poverty.
The Story of Howard Schultz and Starbucks
Came back as CEO to re-infuse the company's soul, closing stores for barista retraining.